PUMA Las Vegas Flagship Display
Experience the energy of the F1 Las Vegas Grand Prix with this dynamic video collage, showcasing a seamless blend of mockups and real-world execution. Designed entirely from scratch in Adobe After Effects, this digital display was created for the front of the new PUMA Flagship store in Las Vegas, capturing the speed, intensity, and innovation of both the race and the brand. Watch as the concept comes to life—from initial mockups to the final display, seen through an iPhone lens in its real-world setting.
Digital Billboards
These two videos are outdoor digital billboards featuring supermodel Winnie Harlow and TikTok sensation Dixie D'Amelio. These billboards were located in Los Angeles and Yonge-Dundas Square in Toronto, Canada.
In-Store Displays
These videos are indoor & outdoor in-store digital displays for multiple campaigns featuring NBA Star Lamelo Ballo and Global Icon Rihanna. These displays were located in multiple wholesale account flagship stores such as Footlocker, Champs, & JD Sports.
Puma x Cloud 9 TV AD for ESPN2
This tv commercial featured during the 2020 League of Legends Championship on ESPN2 was created from a pre-existing Puma x Cloud 9 collection video. The task was to create a 30 second tv ad out of a 3 minute collection video.
Footlocker In-Store Video Display
This unique display was created to promote the debut of Puma’s Future Rider sneaker with layouts featuring music artists Cordae & DaniLeigh store on 34th Street in New York using pre-made video and print layouts, I used a mixture of these vectors and videos to fit the layout of the store display.
Vegas Social Club x We Are Legends Event Recap
Hosted by Emory Jones the “Vegas Social Club” put on one of their legendary events at the Puma North America HQ to promote the launch of Puma’s first all black & brown lead design collective “We Are Legends”. The event comes on the eve of the collectives first clothing launch with Puma. Filed & edited by yours truly.
Puma W.A.L for HBCU Legacy Classic
Added Puma’s Black led creative in their initial collection with branding at Michael B. Jordan & Serena Williams HBCU “Legacy Classic” Basketball Tournament. Curating and creating the screen content at the tournament (Located at the Prudential Center in NJ) for Puma’s “We Are Legends” collective using campaign video & iconography.
(Video was not shot or edited by D-Shawn)
Puma IWD 2020
This is a fun social video I was tasked with creating and editing to promote Puma’s International Women’s Day campaign.
